The package itself functions both as a carrying case and a hanging display for the growing plant by removing the perforated panels in the front and back of the package. Instead of buying a separate package of seeds they are embedded in the removable paper tray. Printed on this seed embedded tray are directions for planting as well as how to transform the carrying case into the hanging display. My own handwritten typography was used in the Wishbone Farms logotype and the several subheadings throughout the package. The natural colors of the materials are meant to lend to the eco-friendly qualities of the package, with a pop of color from the watercolor illustrations in the seed instructions.